Gone are the days where ads could run profitably for months at a time. With people’s evolving interests and ever shortening attention spans – we as digital advertisers have to find ways to evolve with our consumers. The current trend with ads is that they’ll run for a few days with great results in the beginning only to plateau and eventually plummet off a cliff into obscurity.
To be frank, it sucks. Especially knowing where ad lifespans once were. There’s no need to despair though as there have been some ways to combat these sudden ad deaths and I’m going to share them with you right now.
First of all, we need to know focus on the campaign structure.
Identifying your objectives correlates directly to your conversions.
Keep your starting daily budget between $100 and $500. I’ve found that this strategy works best.
A solid bid strategy will yield the lowest cost, which saves money.
It is tempting to cast the widest net possible when choosing a target audience, because more eyes means an increased chance of conversion. While true, it is always important to focus on consumers that are more likely to buy in to your product. In the long run it is more beneficial to have a few consistent customers than a large pool of one-time buyers.
Ads should always be optimized for conversion. This can be achieved by setting the conversion window to a “7-day view, 1-day click” and making sure that to utilize all of your placements.
The actual structure of the ad is also key to gaining the maximum performance output. We’re going to detail exactly what kinds of ads typically perform better and how they should be structured.
Insert one image-based ad and one video-based ad into a set.
Utilize the same copy on both ads for consistency.
The video ad should be no longer than 60 seconds and should be in a square format to increase versatility with placements.
Create an additional 15 second video for optimum usage within Facebook and Instagram Stories.
Combine both videos together to run within the same ad set.
This is important because it optimizes the campaign and jumpstarts Facebook’s algorithm to pump out your ad to more areas online which garners more attention which ultimately makes your ads run longer and convert stronger. Pretty cool, right?
These strategies are only the tip of the Facebook advertising iceberg. I’ve got so many more to help you stay on top of trends and conversion strategies. All you need to do is reach out. We can have you seeing phenomenal increases in revenue in as little as 30 days.