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Facebook is (kinda) allowing CBD ads.
Dean La Grange • Jun 27, 2019
Facebook is starting to allow more advertising from CBD companies looking to brand on their platform.
Previously, Facebook banned advertising for CBD or ingestible hemp products even though those products were not specifically mentioned in Facebook's advertising policies.
This resulted in hindrance from CBD brands and even a lawsuit that alleged deceptive ad practices.
With that being said, Facebook has calmed down a bit on their ban towards CBD products. Advertisers are now allowed to run ad campaigns for topical hemp across Facebook.
If advertisers would like to run ads to product pages that direct the consumer to purchasing other products on the website, that is now allowed. Facebook is still prohibiting ads for ingestible CBD, including ads that direct to landing pages with those products.
"Our policy remains the same: We don't allow people to promote CBD or ingestible hemp on Facebook. The update to non-ingestible hemp was made months ago," a Facebook spokesperson emailed.
Facebook's change comes as the business of CBD is rapidly growing
and U.S. states are individually trying to regulate the market. Meanwhile, the platforms are each addressing CBD ads differently. Google, for example, is testing allowing ads for topical products as long as they don't say CBD. The pressure for Facebook and other platforms to change their ways has been increasing.
Of course, Facebook's policy change doesn't mean every ad that meets those new guidelines will be approved. Facebook consistently makes mistakes with flagging ads, and the ads still must abide by Facebook's other advertising policies and community standards.
The policy change comes not only as CBD is growing but as it gains approval from drug stores
and enters new categories like beauty brands and even the creation of pet care brands. With the change focused on topical hemp and CBD, the brands that offer oils, lotions, creams, salves, serums as well as makeup infused with CBD stand to benefit.
This story has been updated with a comment from Facebook PR.
La Grange Digital Blog
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